About CMRC Consulting

 At CMRC Consulting, our mission is to provide organizations with a comprehensive, results-driven suite of communication services that empower them to navigate the complexities of today’s dynamic landscape. We specialize in crisis communications, brand reputation management, public relations, marketing, thought leadership, and strategic communications planning, delivering customized solutions that drive tangible results. From speechwriting and media training to targeted audience research and analysis, we ensure our clients have the tools, strategies, and expertise to effectively engage stakeholders, mitigate risks, and achieve sustained success. By combining innovative thinking with proven methodologies, we enable our clients to build resilient brands, foster authentic connections, and lead with confidence in every aspect of communication. 

Celina Medina-Ramkellawan (CMR)

 As the founder and President of CMRC Consulting, I bring a dynamic blend of expertise in marketing, communications strategy, and brand storytelling—built on years of hands-on experience helping clients across a wide range of industries craft messaging that connects and converts.

I’ve worked with luxury brands to elevate their presence and voice—developing marketing strategies that not only reflect their premium positioning but also improve search engine optimization (SEO) to increase visibility in a saturated market. In the wellness and beauty space, I’ve helped med spas, boutique hotels, and consumer beauty brands curate memorable customer experiences, from digital touchpoints to in-person interactions, aligning every detail with their brand promise.

On the other side of the spectrum, I’ve also led internal and external communications strategies for political figures and nonprofit organizations—designing messaging frameworks, employee engagement initiatives, and speechwriting that supports mission-driven leadership and transparent, consistent communication.

From luxury marketing to crisis response, speech coaching to social media strategy, my goal remains the same: to help clients build trust, protect their reputation, and communicate with purpose.

Looking back, I often reflect on how I was the child who received "talks too much" on my report card. What was once considered a weakness has now become one of my greatest strengths—honing my ability to communicate effectively and strategically in every situation. My career path has been shaped by this early love for communication, and today, I use that passion to craft narratives that help clients grow, protect their reputations, and tell their stories with authenticity and clarity.

With a proven track record in strategic communications, marketing, and crisis management, I’ve worked with a diverse range of clients, from small startups to established enterprises, always with a focus on delivering tangible results. My goal is to ensure that every communication strategy created at CMRC not only solves immediate challenges but sets the foundation for long-term success.

We believe that effective communication is at the heart of every successful business strategy. Our approach is built on a foundation of clarity, creativity, and strategic insight. We work closely with each client to develop communication and marketing solutions that are not only tailored to their unique needs but are also actionable and results-driven.

Here’s How We Do It:

1. Understanding Your Goals
The first step in any successful communication strategy is truly understanding your goals. Whether you are looking to strengthen your brand’s reputation, navigate a crisis, or engage your target audience through strategic marketing, we take the time to listen, learn, and understand the challenges and opportunities facing your business.

2. Crafting Tailored Solutions
Once we have a clear picture of your needs, we create a communication / marketing strategy that’s tailored specifically for you. From messaging to media outreach, we develop comprehensive solutions that address your unique objectives, ensuring that every piece of communication is aligned with your overall business strategy.

3. Building Strong, Authentic Connections
Great communication is all about building trust and connection. Our focus is on crafting messages that resonate with your audience, whether you are engaging the public, managing stakeholder expectations, or navigating a crisis. Authenticity, clarity, and empathy are the cornerstones of our approach, ensuring that your message is not only heard but truly understood.

4. Delivering Results
We believe in measurable impact. That’s why our approach goes beyond just creating effective communication and marketing strategies—we focus on delivering real results. Through strategic execution, we measure success by how well the communication plan meets your business goals, whether it’s improving brand perception, increasing social media coverage, or ensuring a successful crisis resolution.

5. Continuous Support and Adaptation
Communication is an ongoing process. We are committed to providing continuous support to help you adapt and thrive in an ever-changing environment. Whether it’s revising strategies based on new data or providing counsel during unforeseen challenges, we remain by your side every step of the way.

At CMRC, we don’t just tell stories—we help you create and communicate your narrative in a way that builds a lasting, impactful connection with your audience.